Free, open-source research tools that go with the Research Edge Series — built so the methods are runnable, not just describable. The browser tools run entirely on your machine: no sign-up, no upload, your data never leaves your device. The Claude skills plug into your own AI workflow.
A complete choice-based conjoint (CBC) platform in your browser. Design a study with balanced experimental plans, field it on any survey platform, then bring the responses back for full estimation — part-worth utilities, attribute importance, willingness-to-pay, segments, and respondent-profile comparisons. A deep-dive simulator lets you test product concepts, find the features that move preference share, and read price from a revenue cut-off perspective. Built for students and practitioners alike, with plain-language guidance at every step.
Turn any grid of numbers into a perceptual map. See what a thousand data points say in one picture — runs entirely in the browser, no upload, no sign-in. Export publication-ready PNG and SVG.
A searchable catalog of 210 chart and infographic designs, each with a full specification and a ready-to-use prompt — so you can create charts using an LLM and get consistent, publication-quality output instead of generic defaults.
A thinking guide on synthetic consumers in market research: what they are, how they work, what the evidence is showing, and a working frame for deciding when — and whether — to use them.
Four artefacts — two Claude Code skills for prep, a delivery spec for data processing teams, and an analysis skill that picks up after — designed to compose end-to-end. The LLM interprets, Python computes, every number traces back to a cell.
A structured qualitative analysis pipeline for Claude. Grounded theory coding, thematic analysis, and six-lens pattern detection on transcripts, focus groups, and open-ended survey data — with full source traceability instead of summaries.